Creating a Winning Rental Listing: Dos and Don’ts

  • 10 months ago
  • 0

When it comes to attracting the right tenants for your property, a well-crafted rental listing is the most powerful tool.

Through our work as leading letting agents in Dunstable, Luton, Bedford and the surrounding areas, we know that a compelling listing can make your property stand out in a competitive market and attract potential renters who are a perfect match for your space.

To help you make the most of your listing, here are some crucial dos and don’ts to keep in mind.


  • Highlight Key Features — Begin your listing by showcasing the property’s best features. Whether it’s a spacious living room, modern kitchen appliances, or a stunning view, make sure to capture these highlights in your description.
  • Detailed Description — Provide a thorough and accurate description of the property. Include the number of bedrooms, bathrooms, square footage, and any special amenities. The more details you provide, the better informed potential tenants will be.
  • High-Quality Photos — A picture is worth a thousand words. Ensure your listing has clear, well-lit, and high-resolution photos that showcase each room from multiple angles. Include shots of both the interior and exterior, along with any unique features.
  • Accurate Pricing — Be transparent about the monthly rent and any additional costs like utilities or maintenance fees. A clear understanding of the financial commitment helps potential tenants make an informed decision.
  • Location Highlights — Describe the neighborhood and its amenities. Mention nearby schools, parks, shopping centers, and public transportation options. Many renters consider location a key factor when choosing a property.


  • Exaggerate or Mislead — Be truthful in your description. Exaggerating features or providing misleading information can lead to disappointed tenants and wasted time for everyone involved.
  • Neglecting Spelling and Grammar — Poor grammar and spelling mistakes can make your listing appear unprofessional. Double-check your content to ensure it’s error-free and easy to understand.
  • Oversharing Personal Information — While transparency is important, avoid sharing personal information or too many details about previous tenants. Focus on the property’s features and benefits.
  • Using Low-Quality Photos — Blurry, poorly lit, or cluttered photos can give a negative impression of the property. Invest the time in taking high-quality images that accurately represent the space.
  • Ignoring Mobile Compatibility — Many potential tenants search for properties using mobile devices. Ensure your listing is mobile-friendly and displays well on different screen sizes.

Remember, your rental listing is your property’s first impression. By following these dos and don’ts, you can create a compelling listing that attracts the right tenants and helps you find the perfect match for your rental property. A well-crafted listing not only saves you time but also increases your chances of finding responsible and reliable tenants who will take care of your property.

Let Us Help You

Operating as letting agents in Dunstable, Luton, Bedford and beyond, we have been managing and letting residential and commercial property for over 3 decades. Our service is guaranteed with amazing customer satisfaction. Get in touch with us and we’ll make arrangements for your portfolio to be managed and taken care of.

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